Who are you?
For over 90 years, GfK has been a trusted partner to clients worldwide, helping them navigate critical decisions by providing deep insights into consumer behavior and market dynamics. Our expertise lies in delivering a comprehensive understanding of the factors that influence consumer purchasing decisions, as well as the trends shaping markets, brands, and media.
In 2023, GfK merged with NIQ, creating a powerhouse in the industry with unparalleled global reach. This merger brought together two leaders in market research and consumer insights, combining their strengths to offer an unmatched view of retail and consumer behavior. Through advanced analytics and state-of-the-art platforms, GfK provides a holistic retail read and the most extensive consumer insights available, driving what we proudly call “Growth from Knowledge.”
In today’s business environment, characterized by rising levels of disruption, data overload, and time constraints, the ability to quickly and accurately discern meaningful insights from vast amounts of data is more crucial—and challenging—than ever. GfK stands out as a beacon in this complex landscape, helping businesses cut through the noise to identify the signals that matter most for their growth and success.
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