Jaguar has completely reimagined its brand, and it’s looking super exciting. They’ve introduced something called “Exuberant Modernism,” which is basically a fancy way of saying they’re all about bold designs, creativity, and standing out from the crowd. Their new logo mixes upper and lowercase letters in a really clean and modern way, and there’s this cool “Strikethrough” graphic that symbolizes breaking away from boring, ordinary stuff. As researched & mentioned by San Interactive’s management (Art Director and CEO).
One of the coolest parts is their use of bright, primary colors—yellow, red, and blue—that make the whole vibe feel super artistic and fun. The idea is to be unique and fearless, which Jaguar says represents their whole new identity.
At Miami Art Week on December 2, they’re planning to show off their new Design Vision Concept. It’s supposed to give us a sneak peek into the future of Jaguar, especially as they move towards becoming an all-electric brand. This feels like a huge moment for Jaguar, and honestly, it’s awesome to see them doing something so fresh and creative.
